Kardem Textile produces for leading women clothing companies of the world and is within the "most exporting companies” list and became our new customer in 2011. Our cooperative work began with the renewal of the corporate identity and continued with an effective and creative direct mail operation which was designed to be sent to the buyer departments of world brands. While choosing the production companies of the world famous brands, we thought that the deciders are mostly women managers in 30s and 40s and we designed a paper doll game and wrote "Let’s play together” slogan on the cover of the boxes. Paper clothing which are formed by Kardem collections are able to be dressed on the dolls within the box… With this direct mail operation we let the key audience experience their childhood memories once again and we aimed to highlight the Kardem name into their memories.
September 2011
